Dara Howell helps make sponsorship pitch on Dragon’s Den for the future of her sport
Huntsville’s Gold medallist freestyle skier Dara Howell was on the TV show Dragon’s Den last night with her teammates making a pitch for sponsors for the future of their sport. Despite being so successful, the athletes still struggle to perform financially at a world stage level. Their pitch was successful – Dragon Michael Wekerle said he’d commit $2 million over four years. The deal was actually signed in December and the episode filmed in April, but it had been kept secret until last night’s airing. With the new sponsorship commitment, the team can now build towards Olympics in 2022, 2026 and 2018, training athletes to deliver more champions.