The Simcoe-Muskoka District Health Unit is being awarded the Baby-Friendly Initiative designation.  Administrators are saying this accomplishment, developed by the World Health Organization and UNICEF, will improve the care provided to mothers and babies.

Manager of the Child Health program for the Community and Family Health Department Natalie Riewe says this title reflects their commitment to provide a global standard of care for infant feeding and support breastfeeding in local communities.

According to administrators, there was a need for the promotion and acceptance of a safe space for families and new mothers, so that they can comfortably feed and care for their children. The Baby-Friendly Initiative began in the year 2000.

A certificate of designation was presented to the health unit by the Breastfeeding Committee for Canada at February’s Board of Health meeting.

For more information about the Baby-Friendly Initiative or programs they offer, you can visit