Muskoka Brewery has acquired Rally Beer Company to “drive growth in their industry’s most budding and dynamic beer segments.”
The terms of the deal were not disclosed.
“Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built,” says Todd Lewin, President of Muskoka Brewery. “We are looking forward to bringing together two brands that have championed outdoors-inspired beverages and make beer more approachable for all.”
According to brewery officials, it’s part of their plan to continue to push consumer wellness and help people make healthier choices. Rally founder Alan Wood will join Muskoka Brewery’s executive group.
“This is certainly an exciting time for myself and Rally Beer,” says Wood. “My mission was always to inspire as many people as possible to get outside, be active and grow the community through our brand. Joining Muskoka Brewery will be a catalyst to grow that community even further and encourage more people to connect in the great outdoors and toast all of life’s epic adventures.”
“It’s a challenging time for all industries with inflation and changing consumer demand, but Muskoka Brewery is built to invest in growth and be proactive to the changes of the industry,” says Lewin. “We are staying ahead by going now where the consumers are going to be in the future.”