Muskoka Tourism was awarded the Tourism Digital Marketing Award at the Ontario Tourism Summit held Oct. 28, 29 in Ottawa.
Officials said the award, given by the Tourism Industry Association of Ontario (TIAO), recognizes the organization’s standout performance in digital creation, including the evolution of its social media channels and the successful launch of the refreshed Discover Muskoka brand and visual identity.
“We’re incredibly proud of this achievement,” said Val Hamilton, Executive Director of the organization. “Our rebrand and enhanced social media presence have helped us reach more potential travellers, showcase our unique experiences, and highlight the true spirit of Muskoka. This award reflects the support of our partners, our six municipalities, the District of Muskoka, our Board of Directors, and our passionate tourism community.”
According to officials, over the years, the organization has expanded its reach across paid, earned, and organic channels, producing compelling digital storytelling that inspires travel year-round and strengthens Muskoka’s position as one of Ontario’s leading visitor destinations.
During the summit, the organization was also named as a finalist for the Marketing Campaign Under $50,000 and Tourism Marketing Partnership awards.
Officials said Muskoka Tourism was the only Destination Marketing Organization (DMO) recognized as a finalist in three major categories at this year’s awards.
“Our marketing efforts continue to evolve,” added Hamilton. “We’re investing in innovative placements, showcasing new reasons to visit in every season, and developing compelling campaigns heading into 2026.”
According to officials, the organization is looking to partner with Destination Ontario for an international sales mission to the U.K. and Germany to promote the region to key global audiences.
