The Ontario government has missed out on $16 billion in tourist spending between 2006 and 2012.
This is the data coming from a new report from the Parry Sound and Ontario Chambers of Commerce.
The two organizations released a report recently titled ‘Closing the Gap: Creating a Long-Term Advantage for Ontario.
The report outlines a number of ways the Ontario government can start cashing in on tourist spending by keeping up with global growth trends.
Parry Sound Chamber President Gail Borrows says Parry Sound and Muskoka are one of many communities that relies on tourism to drive the local economy.
She says the government needs to take immediate steps to boost Parry Sound and Ontario’s reputation as popular destinations globally.
You can read the full report here.