The OPP is launching a Distracted Driving Campaign over the March Break. Central Region Media Coordinator Sergeant Peter Leon says distracted driving is now the leading cause of death on Ontario roads.

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Leon says being distracted can be anything from texting, talking on the phone or even eating.

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If caught you will be fined $155, but that will jump to $280 by March 18th.  Not only will police ramp up efforts to stop distracted driving, Leon says they won`t be able to do it alone. He says citizens can help.

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The campaign kicks off Saturday and runs until Friday, March 14th.