A Bracebridge author says the way local entrepreneurs go about their business needs a rethink. Robert Burk who recently published a book about rebranding  told MooseFM it isn’t of value for local Town’s to import goods or for customers to shop at big brand stores…

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The book titled The Rebranding of Bracebridge: The Creative Economy in the Heart of Muskoka is available at the Bracebridge Public Library or by purchase at www.rationalexchange.com